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HM Just Dropped Its New Spring Summer Collection 2018

Pernilla Wohlfahrt, head of design and inventive Director for H&M, emphasizes the brand new path, pronouncing: "This collection celebrates the vivacity of women. From the primary colors to the easy-going movement of the fabrics and silhouettes to the strong prints, there’s definitely an affinity for urban settings with a hint of glam. And yet, there’s also a longing for nature, an unpretentious way of life. We can have both, of course — that’s the beauty of modern life."

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